Google released their Zeitgeist list for the UK. These are lists showing what is searched for the most. The most searched for fashion labels are in the following order:

1. Stella McCartney

2. Karl Lagerfeld

3. Victoria's Secret

4. Alice Temperley

5. Versace

6. Mulberry

7. Marks and Spencer

8. Ossie Clark

9. Burberry

10. LK Bennett